发布时间 : 星期一 文章江苏省无锡市普通高中2018届高三上学期期末考试英语试题(含答案)更新完毕开始阅读
55. A. divided decided
B. commented C. praised D.
第三部分 阅读理解（共15小题；每小题2分，满分30分）
请认真阅读下列短文，从短文后各题所给的A、B、C、D四个选项中，选出最佳选项，并在答题卡上将该项涂黑。
A
Advertising is first journey marketing. Your only goal in advertising is to show enough gold to get people to want to be a prospect (期望). Forget about selling them anything.
Then how do you show them the gold? Keys to effective advertising are as follows. Talk to one person, and call his / her name.
On a crowded Manhattan street, elbow-to-elbow with a sea of people, I still heard someone speak in a conversational voice — “Mark.” I turned my head around. Of course he was talking to someone else, but it still caught my attention.
You need to speak to one person, and call his / her name. In marketing, the next best thing to a personal name is your Who and What. For example, “Golfers” = who “have knee pain affecting their swing?” = what.
Educate them in a helpful way.
If you have room, take the time to explain one point that will help them with the problem they are facing. For smaller ads you can just point them towards a web page where you want to educate them about something helpful.
For instance, “Most pain is actually caused by stress. Stopping the stress means decreasing or stopping the pain. Right now, just notice your knee pain. See if you can notice where your legs and hips feel tense, and breathe into the tension. As it relaxes, see how the pain feels.” If you have more space, you can go into more details.
Offer a trade: their contact information for something valuable.
“Of course, your knee pain isn’t gone completely. This is just a clue. If you’d like a free article with illustrations on how to decrease knee pain and help your swing, just leave your
contact information and you will be given an additional golf swing tip every week.” You can just follow this example.
Finally, don’t ignore design.
Keep it simple. In a loud, overcrowded world, simplicity and straightforwardness have the best chance of being noticed. Use plenty of white space, easy-to-read front (字体), and avoid complicated patterns.
Besides, you can try Robin Williams (not THAT Robin Williams) book, The Non-Designer’s Design Book, Maybe you can learn something from it.
Have fun with your advertising!
56. Which of the following is a tip for advertising successfully? A. Call one’s name whenever meeting with someone. B. Keep in mind that advertising is first journey marketing. C. Pay attention to design and keep it complicated if possible. D. Educate your potential customers about something helpful. 57. How do you understand the underlined sentence in the passage? A. The golfer’s knee was hurt and he can’t play golf any more.
B. The golfer can’t swing because of the knee pain and he needs treatment.
C. The golfer’s knee pain was caused by stress and we should help him stop the stress. D. The golfer can’t play golf any more and we’ll speak to him and offer him some tips.
B
Fantasy literature is fantasy in written form. Historically speaking, the majority of fantasy works have been literature. Since the 1950s however, a growing part of the fantasy genre (流派) has taken the form of video games, music, painting, and the like. It is difficult to define the precise “beginning” of fantasy literature, as stories involving magic and terrible monsters have existed since time immemorial. On the whole, the genre, as a distinct type, began to become visible in the Victorian times, in the works of writers such as William Morris, Lord Dunsany and George Macdonald.
Some commentators declared that the South African-born, English professor of philology, J. R. R. Tolkien, was influential to the mass-popularization of the fantasy genre, with his hugely successful publications — The Hobbit, and The Lord of the Rings. Tolkien himself, though, was largely informed by an ancient body of Anglo-Saxon myths — particularly Beowulf — but it was after his work that the genre began to receive the name, “fantasy”. J. R. R. Tolkien’s close friend C.S. Lewis, author of the The Chronicles of Narnia, also an English professor interested in similar themes, was also connected with popularizing the commercial success of the fantasy genre.
Outstanding authors in the genre who undertook popular fantasy works after Tolkien’s The Lord of The Rings phenomenon of the 1950s and 1960s appeared quickly. In recent years, the rate of female-to-male authors in a typically-stocked bookstore has skyrocketed, with female authors surpassing the volume of the male ones.
Fantasy has been famous from other forms of literature by its style. The fantasy world requires, like any genre, appropriate language, arid that language can vary. In various forms of fairytale fantasy, even the villain’s (坏人) language would be inappropriate if vulgar (粗俗的). Famous fantasy author Raymond E. Feist considered his genre to be one where “ordinary people” were placed in extraordinary situations, and writing about what would happen. 58. How many fantasy writers are mentioned in this passage? A. Five. Eight.
59. The underlined word “skyrocketed” in the third paragraph means . A. rise rapidly and suddenly C. rise slowly and steadily
B. drop rapidly and suddenly D. drop slowly and steadily
B. Six.
C. Seven.
D.
60. This passage is mainly about . A. the background of fantasy literature B. some famous works about fantasy literature C. the origin and its popularity of fantasy literature
D. some outstanding authors of fantasy literature
C
Hold your smart phone, smile at the front camera, and click! You get a selfie. There is no doubt that this photo is yours. But if a monkey takes a selfie, does the camera owner have the right to decide how to use it?
Recently, this question has caused a problem between Wikimedia Foundation, a non-profit organization, and British wildlife photographer David J. Slater.
In 2011, Slater was visiting a park in Indonesia when a macaque (猕猴) got hold of one of his cameras. “They were quite naughty, jumping all over my equipment,” Slater told The Telegraph, “and it looked like they were already posing for the camera when one hit the button.” The result was hundreds of monkey selfies. The best of images was a female macaque grinning toothily into the lens.
This week, the grinning monkey selfie returned to the news when Wikimedia refused Slater’s request to take the photos down from Wikimedia Commons, a website that is run by the organization and offers free images.
According to Wikimedia, anyone who downloads the monkey selfie, or any of the millions of images on the site, can copy and use any works here freely as long as they follow what the author says. The question that arose here was whether Slater, who had not held the camera, set