发布时间 : 星期二 文章大学体验英语综合教程第三版2详细答案解析Uint3更新完毕开始阅读
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service advertisements have been created to encourage people to say NO to smoking and drug abuse, and to show concern for environment and homeless children etc. Celebrities such as Jackie Chen and Yao Ming have taken an active part in the public service advertising, and for their personal charm, they have influenced a lot of people in doing good to society. 10 Write a short passage of around 80 words explaining the functions of public service advertisements. The following two points should be included and the possible key words and phrases are given to help you.
Public service advertising plays a very important role in every country. It usually targets at one of the most pressing social issues. Different kinds of public service advertisements are created to raise awareness, inspire people to act in an upright, moral way and engage in philanthropy. They motivate people to join in social struggle between good and evil.
In the Internet age, advertising has been developing fast along with the advancement of information technology. To remain committed and vigilant in establishing a foothold for public service advertising in a rapidly changing media landscape, we need more and better public service advertisements.
Passage B
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Think About It
1Some of the advantages of advertisements are:
? a more efficient way to promote products for manufacturers (e.g. launching new products, promotion sales); ? quicker access to potential customers (e.g. advertising on radio and TV, in newspapers and magazines, through ad brochures and instruction sheets, etc);
? convenient for comparing prices and specifications of the commodities advertised by different suppliers; real-time information sources (e.g. information of job vacancies); ? a quick and strong means of public service education (e.g. public service advertisements about AIDS, cancer). Some of the disadvantages of advertisements are:
? misleading and false information and claims (e.g. exaggeration of the quality of the promoted products); ? negative influence on people’s mind and health (e.g. alcohol and tobacco advertising).
2 I would agree with what happens with regards to emotions. If an ad is capable of striking a consumer right at the heart of his emotions, it’s got to be effective. This is why manufacturers are playing on emotions in all of their promotional activities. Emotions are hard influencers and we
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all feel them so we are a weak target for advertising people. 3 Open.
Reference points:
? Many highly promoted “healthy” products sales turn out to be cheating.
? People who look for bargain sales usually feel disappointed and cheated in the end.
Read About It
Content Awareness Read And Think
11 Work with your partner and answer the following questions. 1 They are placed in the classified sections because it is more economical to do so.
2 By acting as sponsors for sports, large companies make their products known to the consumers whereas sports get financial support for development.
3 Since advertisement is one of the most efficient methods to reach potential employees in a country, an employer can select the best of the job seekers.
4 Misleading the public is the most common form of abuse of advertisement.
5 It tries to attract the attention of the viewers by bombarding
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them with relentless advertisement.
12 Decide whether the following statements are true (T) or false (F) according to the passage. 1 T 2 F 3 T 4 T 5 F
13 Fill in the blanks with the words given below. Change the form where necessary.
1 bargain 2 discard 3 sponsor 4 reveal 5 destructive 6 abuses 7 authorities 8 economical 9 staged 10 eliminate 14 Complete the following sentences with phrases or expressions from the passage. Change the form where necessary. 1 In short 2 weed out 3 comes in contact with 4 turn a blind eye to 5 be taken in
15 Translate the following sentences into English. 1 The old woman was numbed by her son’s death.
2 In the midst of all troubles, he managed to remain cheerful. 3 They managed to carry on their experiments in spite of the difficulties.
4 We have to weed out unqualified applicants. 5 The doctor told him to cut down on smoking.
17 Read each of the following sentences, and fill in the coordinating conjunction that best expresses the relationship between the two complete thoughts.
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