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People depend on each other It is a pleasure to do as but should not burden Self-reliance much by yourself as in-group members possible unnecessarily Short-term, Typical Long-term, Voluntary, relationship Involuntary, Less intensive pattern More intensive relationship relationship (2) Power distance -- attitudes toward differences in authority. High- Philippines, Mexico, Venezuela. Low- Israel, Denmark, Austria. (3) Uncertainty avoidance -- a measure of how accepting a culture is of a lack of predictability. Strong-Portugal, Greece, Peru, Belgium, Japan. Low-Sweden, Denmark, Ireland, Norway, USA, Finland, Netherlands. (4) Masculinity vs. Femininity ? Masculinity: comes from masculine and implies aggressiveness and assertiveness. (High-Japan, Austria, Switzerland, Mexico) ? Femininity: comes from feminine and stresses nurturing, caring attention to people’s feelings and needs. (High-Scandinavian countries, Chile, Portugal, Thailand) (5) Long-term vs. Short-term orientation Long-term orientation looks into the future; Short-term orientation stresses past and present. 3. Hall's high-and low-context orientation In high-context cultures most of the information is in the physical context or Is internalized in the people who are a pan of the interaction To summarize, there are four major differences in how high-context and low-context cultures that affect the settings. First, verbal messages are extremely important in low-context cultures. Second, low-context people who rely primarily on verbal messages for information are perceived as less attractive and less credible by people in high-context cultures. Third, people in high-context cultures are more adept at reading nonverbal behavior and the environment. Fourth, people in high-context cultures have an expectation that others are also able to understand the unarticulated communication; hence, they do not speak us much as people from low-context cultures. Ⅳ. Case Analysis ( An American English teacher living in Thailand was glad to see her former student, who had just returned from a year in the United States) ---Teacher: Oh, Mr. Sittipunt, welcome back. How was your trip to the United States? ---Mr. Sittipunt: Well, I’m glad to be home. In the United States, I saw old people trying to look young, and young people trying to look old. I found you Americans say “ yes” when we would sometimes say “ no.” People said, “ How are you?” and then they didn’t even wait for an answer --- they just continued on their way. I met unmarried couples living together, and married couples who were not living together. American women are just as aggressive as the men. I’m 10 mins: Explanation 20 mins: Group discussion really glad to be home. I just don’t understand your American way of life. I had heard about the American dream, but take my word for it – it’s no dream, it’s nightmare. Ⅴ. Business Communication Conversation A: Hello, thank you for calling Bradford and Sons. This is Tracy speaking, How may I help you? B: Hello. I would like to speak to your director of human resources, Ms. Jenkins, Please. A: Just a moment. I’ll check to see if she is at her desk. May I tell her who is calling? B: This is Bill Burton from Milford Insurance, I’m calling in regards to our meeting next Tuesday. A: Thank you, Mr. Burton. Can you please hold for a moment? I’ll check to see if she is available. B: No problem. A: I’m sorry. Ms. Jenkins is away from her desk. She has already left for lunch. Would you like to leave a message for her? B: Yes, please have her return my call when she returns to the office. It’s best if she can get in touch with me before 3 pm today, she can reach me at my office number, 635-8799. A: I’m sorry. I didn’t quite catch that, could you please repeat the number? B: No problem, my office number is 635-8799. Tell her to ask for extension 31. A: I’m sorry, Mr. Burton, just to confirm, your name is spelled B-U-R-T-O-N, is that correct? B: Yes, and I represent Milford Insurance. A: I will make sure Ms. Jenkins receives your message and returns your call before 3pm this afternoon. B: Thank you very much. Dialogue2 A: Hello, Pasadena Inn, this is Sandy, how may I direct your call? B: I’d like to speak to someone about reservations. A: I can help you with that. What date would you like to make a reservation for? B: We’ll be arriving May 12th, but I would like to make reservations for penthouse. A: Oh, I’m sorry Sir. I only handle bookings for our standard rooms. The person you need to speak with is Tony Parker, He makes all the arrangements for our executive accounts. Unfortunately, he’s not here right now. Can I take your name and number and have him get back to you? B: When do you expect him back in? A: He’ll be out all afternoon, he might not be able to return your call until tomorrow. Will that be alright? B: Yes. I suppose. My name is Sam Darcy. He can contact me at 660-843-3235. A: Could you please spell your last name for me? B: Sure. It’s D-A-R-C-Y. A: Okay. Mr. Darcy, and your phone number is 660-843-3233? B: That’s 3235. A: Sorry! 3235. Great. I’ll have Tony call you first thing tomorrow morning. Assignment: 1. Preview the next chapter. 15 mins: Role play 5 minus 2. Practice the business English conversation.
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授课内容 所需课时 主要教材或 参考资料 Chapter 2 Understanding Cultures and Their Values 4 学时 《跨文化商务交际 第二版》 高等教育出版社 2011 年出版 知识目标：1. 理解并掌握文化的基本原理、要素和特点； 2. 通过案例欣赏理解跨文化沟通的特点； 3. 理解不同文化对行为的影响； 4. 学习跨文化商务沟通相关词汇。 能力目标：使学生在理解沟通和商务沟通的基本理论的基础上，培养其文化意识与跨文化交际能力。 德育目标：1. 提高学生对文化差异的敏感性、宽容性和处理文化差异的灵活性，培养学生跨文化交际能力； 2. 激发学生对中西方沟通形式差异的思考。 文化的基本理论及特点 不同文化对行为的影响和案例分析 1. 多媒体教学 2. 讨论法 3. 讲授法 4. 视频观看 Part 1 The Nature of Culture 1学时 Part 2 The Basics of Cultural Value 1学时 Part 3 Understanding Cultural Patterns 2学时 1. 预习本章教学内容并完成课前学习任务； 2. 复习并掌握本章相关理论知识； 3. 通过相关练习题巩固知识； 4. 通过商务对话练习和案例分析进一步理解本章理论与知识。 Preview： Previewing the next Part . Oral Practice： Practicing a conversation on intercultural business communication. 同意上述安排。 教研室主任签字： 200 年 月 教学目标 教学重点 教学难点 教学方法 教学内容及 时间安排 学习指导 作业及思考题 教研室审阅意见