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rush is intense, largely because the Internet is an attractive medium that (6)
(unprecedentedly) matches buyers with sellers and proves
to advertisers that their money is well spent. In Switzerland and the Netherlands newspapers have lost half their (7)(classified) advertising to the Internet. Newspapers have not yet started to (8) (shut down) in large
numbers, but it is only a matter of time. Over the next few decades half of North America's general papers may fold. Jobs are already disappearing. According to the Newspaper Association of America, the number of people employed in the newspaper industry fell by (9)(approximately) 18 percent between 1990 and 2004. Moreover, this year Morgan Stanley, an investment bank, attacked the New York Times Company, because its share price had fallen by nearly 50 percent in four years. This may suggest, to some extent, that tumbling shares of listed newspaper firms have prompted (10) (fury) from investors.