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《商务英语函电》教案 Time: 2009 Periods: 56
内容 UNIT ONE BUSINESS LETTER-WRITING 课 时 4 教学目的与要求 In this unit, we will introduce to the students the importance of business letter-writing, and the different elements of business letters, such as the essentials, the letter-head, the date, the inside name and address, salutation, complimentary close and the envelop. After the unit the students should be very familiar with the different elements. 1．Different elements in the business letter; 2．Detailed requirements of each element. Translation; explanation; group work The First and Second Teaching Periods Step 1 Warming up The teacher introduces correspondence English to the students Step 2 Leading in a Business Letter Questions: What are the standard parts of a business letter Explanation of the business letter Complementary close Signature area Step 3. Practice Show a business letter and let the students point out what standard part it belongs to and briefly explain each part of the optional parts of a business letter.: personal or confidential notation; attention line; subject line; reference line; executive and secretary initial; enclosure; copy notation mailing notation/notation of delivery; postscript Step 4. Guidelines for writing a business letter 1. 7 ―C‖ s: 1)consideration; 2)courtesy; 3)clarity; 4) conciseness;5) Concreteness 6) Completeness 7)Correctness 2. Remember the ―Kiss‖ principles: Keep it simple and short 重点难点及其处理 教学方法 教 学 步 骤
3. Use active not passive voice Step 5 Revision the terms and expressions 1. Business terms and conditions贸易条件 2. Look forward to doing 期待 3. Thank you in advance for your cooperation 4. Your goods sell well in our market你方货物在我市场上畅销 5. We have done import and export business for years.我公司已做进出口生意多年 6.VAT 增值税 7. Fair 交易会 8. Sample样品 9. Head office总公司 10. With keen interest殷切地 Step 6 Homework Remember all the words and expressions just learnt The Third and the Fourth Teaching periods Step 1 Revision Doing some translations. 盼早复。 若蒙早复，不胜感激。 我们是我国一家大公司，在该行业经验丰富。 你方8月20日来函，告知交易会开幕日期，已收到，谢谢。 Step 2 Presentation Indented form is the traditional British practice with the heading usually in the middle and the date on the right-hand side. The complimentary close may be in the center or commence at the center point. With every new line two or three spaces are indented. Also each paragraph indents by five or six spaces. Step 3 Sample Letters 1. Under the guidance of the teacher, the students learn the words and expressions listed in the notes 2. The students read the letter and try to find out the main ideas of the letter orally. 3. Under the guidance of the teacher, the students go through the new words, expressions and the sentences in it. 4. Under the guidance of the teacher, the students try to put the text into Chinese orally.
5. Under the guidance of the teacher, the students try to figure out the way of writing. 1) 缩行式： Indebted Style 封内地址和其他需要分行打字部分，后一行都比前一行缩进二格或三格； 信的正文，每段的开始一行都缩进若干格。 2)The attention line 经办人姓名/代号 The attention line is used to direct the letter to a special individual or section of the firm. It generally followed the inside address. 这里姓名只是笼统说法 目的是为了避免不必要的担搁. 3)Enclosure 附件 如信中有附件时，应在签名下注明Encl.或Enc.附件位置一般位于信纸的左下角。如附件不止一件应注明2 Encls or 3 Encls,或详细列明如下： Enclosure: As Sated Enclosures Enclosures 2 Encl. Encls. 2 Invoices Enc: 1 Photo 1 Certificate 6. Ask the students to read the text and try to remember the words, expressions and typical sentences in the text. 7. Ask some students to put some sentences in to English. 8. Ask the students to make sentences with the words and expressions just learnt. Step 4 Activities 1.Vocabulary review 2.Writing practice 按下面提供的材料，请你代表公司，按今天的日期，分别设计出一封齐头式，一封缩进式书信和信封，注意总体布局，准确运用标点符号和正确的拼写。 Step 5 Summary and Homework This unit is a guide to formats of business letters. The main parts of a letter include: letterhead date, inside address, salutation, and body of letter, closing, signature, and special notations. Three styles are discussed here :the block style, the indented style and modified style. 1. Review the letter and try to recite it. 2. Remember all the words and expressions just learnt 课外作业及要求 后记
1. Review the new terms and expressions of this unit 2. What are the different elements? What are the detailed requirements of each element? The students feel confused first and after a lot of practice, they are able to
design their own letterhead and write a simple letter 内容 UNIT TWO ESTABLISHING BUSINESS RELATIONS 时 课 4 The establishment of business relations is one of the important 教学目的undertakings in the field of foreign trade. The aim of this unit is to let students understand how to establish new business relations and 与要求 keep old relations. 重点难点及其处理 教学方法 1. Techniques in our enquiry; 2. Points must be observed in the replies to the enquiry 3. How to write a successful letter to establish business relations Situational teaching method; task teaching method The First—Second Teaching periods Step 1.Revision Have a revision of writing a business letter a Have a dictation of the new words of Unit 1 Step 2 Introduction The teacher introduces the importance of business relationship in international trade by giving different situations. Step 3 Think and Discuss 1. Why do foreign trade companies need a lot of business connections? 2. Through what channels can the names and addresses of the firms to be dealt with be obtained? Step 4 Useful Sentences 1. Please let us know their financial status and reputation. 2. We owe your name to the First Commercial Bank at your end. 3. We take this opportunity to introduce ourselves… 4. We understand that you are well experienced in the export of engineering equipment with service. 5. We enclose herewith a pamphlet introducing our business standing and outline, the complete catalogue of our goods, and some samples. 6. We wish to introduce ourselves as a reliable importer of textile. 7. Be glad to enter into business relations with you. 8.We are in the hope of opening an account with you 9. Payment should be made by an irrevocable and confirmed letter of credit. 教 学 步 骤