发布时间 : 星期六 文章SQA-HND项目非金融专业GU-2论文 - 图文更新完毕开始阅读
Business with Marketing Report of HND Grade Unit 2
The students can also write their opinions and hopes on a piece of small paper and put the paper up on the wall, these papers can turn into a showing area. It can also be a beautiful scenery line in the Global IELTS Training School.
3.3 The Evaluation of the strategies
3.3.1 The Evaluation of the training items
The training items provided by the Global IELTS Training School is various, and both work time and vacations, the training school always have many different kinds of training courses provided to their customers, this is very good for both the school and the students.
As for the training school, they can provide service with high quality to the students, and make profits for the company uninterruptedly, this can make sure the normal operation of the company, whenever the work time and vacations.
The table and the line chart below show the income situation of the training courses in the Global IELTS Training School in some continuous quarters.(thousand RMB) Time 2008 2008 2009 2009 2009 2009 2010 2010 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Training 49450 42096 45232 47884 81350 55025 58056 66197 income 37
Business with Marketing Report of HND Grade Unit 2
From the line chart we can see that the Global IELTS Training School can keep a good operation in the whole year, whatever in summer and winter. In addition, the training income in the 3rd quarter of 2009 is 81350 thousand RMB, it is the highest point in the period of time. This is influenced by the change of the number of students in the training school.
The numbers of students in this period of time are as follows:
As for the students, whenever they need the training course, they can enroll and attend one of the proper course easily, the students who attend the exam after taking part in the
training course but don’t get the promise mark, the Global IELTS Training School provide an opportunity for them to retake, and they have to pay 600 RMB. This measure is helpful
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Business with Marketing Report of HND Grade Unit 2
for its reputation, people will think that the Global IELTS Training School is a responsible institution; they really do everything they can to help their students, not focus only on making profits. On the other hand, from the analyze of the questionnaires, we can see that 50% of the interviewees think that the types of the course provided by the Global IELTS Training School is more, and 44% think it is just so-so, which means 94% of the
interviewees are satisfied with the course design, this indicate that the types of the courses can meet the needs of the most customers.
As for the society, many people can achieve the benefit from the Global IELTS Training School. The school has many kind of course provided to their students, which means they need many teachers to teach the students, as a result, there should be many posts, and the people who have the ability to teach the students can attend the work. The advantage is that it can decrease the rate of unemployment and keep the stable of the society.
As for the characteristic course of the Global IELTS Training School, there is no doubt that it is a good signboard of the training school, the teachers and the facilities of this kind of course is the best in the Global IELTS Training School, so this kind of course should be the strongest type in the training school and the teaching quality should be the highest. As for the Global IELTS Training School, this strategy is very helpful, it can make the students enjoy the good service with high quality, when the class finished, they will achieve a large amount of useful knowledge and integrated skills, this will be one of the key factors for the students to be successful in the IELTS examination. On the other hand, after they finish the course, they will tell their classmates and friends about the course, this will be a good dissemination for the Global IELTS Training School, it will help it attract more and more new customers and make more profits.
Here, the researcher will talk about the 6.5 marks strengthening class as an example.
The faculty of this class is powerful, they are the famous troops in the training school and know well about the professional skills, especially in the speaking course, the speaking course in this class has two teachers, a Chinese teacher and a foreigner teacher, the
foreigner teacher is the past speaking examiner in the IELTS examination, as a result, he can tell his students about some essential skills when they take part in the exam, includes examination skills and some other important things, such as how to accommodate their mentation in the examination room. The essential knowledge can help the students obtain a greater mark in the IELTS examination.
3.3.2 The Evaluation of the Price Strategy
The Global IELTS Training School adopt the segmentation pricing, they divide the price of a kind of course into 2 parts, in the first time, the training school gather the expanse of the first part, as for the rest of the money, it will be gathered in the second time, this strategy has the following advantages:
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Business with Marketing Report of HND Grade Unit 2
As for the training school, it can not only guarantee the profits of the training school, but also avoid the customers leave them because of the price, so this strategy gets a double advantage.
As for the customers, this price strategy provides a chance to the loser to remedy. This measure improves the brand awareness and can attract more customers to attend their classes and make more profits, according to this strategy, the customers must be think that the Global IELTS Training School is a responsible organization and they do not give up the students who didn’t achieve their objectives, they give them another opportunity to remedy.
As for the whole society, the Global IELTS Training School can take the lead in other training organizations, the customers believe that it is a responsible corporation, so the awareness of its brand will be improved, as a result, an increasing number of students will choose to attend their training courses, and the profits will be increased. This process will be transmitted to other English training schools, and they will learn from the Global IELTS Training School, and their brand awareness will also be improved, finally, the quality of the English training market will be improved, and this will be very good for the society.
3.3.3 The Evaluation of Cooperation Strategy
The cooperation strategy of the Global IELTS Training School, as for the school, this
strategy is very good for the training school, if the efficient of their training courses is good and helpful to the staff in those corporations, they will be satisfied with the school’s service, this can help them expand their brand awareness, attract more customers and increase the source of their profits.
As for the staff in the corporations, they have no need to attend the IELTS examination and study abroad, but the cooperation strategy makes them own the opportunity to accept the professional English training with high quality provided by the Global IELTS Training School.
As for the whole society, after the training course, the English language level will be improved, when they are doing business with foreigner companies, it will be better for
them to communicate with the foreigners, this advantage can help the company increase the success rate in their business, as a result, the economy in the distract will be motivated and develop faster.
3.3.4 The Evaluation of the Training Flow
From the training flow chart, we can see that the process of the training is very perfect, in every segment the teacher are the best in the training school, and the courses they offer are personalize and aim at the different kind of students, the efficient will be the best. On the other hand, they focus not only on the training courses, but also on the relative segments, such as the course feedback and score feedback, these 2 segments indicate that the Global IELTS Training School is responsible for every student, they establish a course feedback system and a score feedback system, the course feedback can help the training school know
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