发布时间 : 星期三 文章房地产市场营销策略分析毕业设计论文更新完毕开始阅读
中国地质大学（武汉）远程与继续教育学院毕业论文（设计）
中国地质大学（武汉）远程与继续教育学院
本科毕业论文（设计）
题目： 房地产市场营销策略分析
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中国地质大学（武汉）远程与继续教育学院毕业论文（设计）
原创性声明
本人郑重声明：所呈交毕业论文，是本人在指导教师的指导下，独立进行研究工作所取得的成果。除文中已经注明引用的内容外，本论文不包含任何其他人或集体已经发表或撰写过的作品成果。对本文的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。本人全意识到本声明的法律结果由本人承担。
本人签名： II
日期：中国地质大学（武汉）远程与继续教育学院毕业论文（设计）
摘 要
随着我国房地产行业进入突飞猛进和高速发展的阶段，房地产行业也早已经成为了中国经济的重要支柱产业。同时房地产行业变得越来越规范成熟起来，随之而来的就是各地房地产行业的激烈竞争，将会迫使房地产行业把房地产的营销策略研究上升到企业发展的战略高度，这就要求房地产企业所开发的项目有过硬的市场竞争力，不仅能够保证其产品本身的质量，营销手段更是尤为重要，优秀的市场营销策略是房地产企业在竞争激烈市场竞争中利于不败之地的重要保证。
在目前房地产行业竞争激烈的市场环境下，要求房地产营销要有新思路。房地产市场逐渐由卖方市场过渡到买方市场，企业取得一块地就能制胜的神话已经远去，激烈的竞争需要企业对房地产营销策划越来越重视，房地产营销策划对促进房地产业的健康发展以及增强房地产企业的竞争能力具有重要的意义，房地产营销策划已成为关系到房地产项目开发成功与否的首要环节。当下房地产市场已经开始逐步研究并实施强化品牌战略、适应消费者个性化要求、调整营销模式等各种营销策略，为赢得企业更加强大的竞争力而进行调整。
关键字：房地产，市场营销，房地产营销
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中国地质大学（武汉）远程与继续教育学院毕业论文（设计）
Abstract
With China's real estate industry has entered a stage of rapid and high-speed development, the real estate industry has already become an important pillar industry of China's economy. Real estate industry has become more and more standardized and mature, is followed around the fierce competition of the real estate industry, real estate industry will force the real estate marketing strategy research rises to the height of the enterprise development strategy, which requires a real estate enterprises development projects with strong market competitiveness, not only to ensure the quality of its products, marketing tools is particularly important, the marketing strategy is an important guarantee for real estate enterprises invincible position in the fierce competition in the market competition.
Requirements of real estate marketing in the real estate industry competitive market environment, new ideas. The real estate market, the gradual transition from a seller's to a buyer's market, winning the myth has gone enterprises to obtain a piece of land will be able to fierce competition enterprise needs more and more attention to the real estate marketing planning, real estate marketing plan to promote the healthy development of the real estate industry as well as enhanced the competitiveness of the real estate enterprises has important significance, real estate marketing plan has become the most important part of the relationship to the real estate project development success. The current real estate market has begun to gradually research and implementation of the enhanced brand strategy to adapt to the requirements of individual consumers, and adjust marketing model a variety of marketing strategies to win the more powerful the competitiveness of the enterprises and adjust.
Key words: real estate, marketing , real estate marketing
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