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Unit 10 Advertising
Part Ⅰ
Amway: outdoor billboard, TV commercial Esprit: fashion magazines IKEA: catalogues
Nestle: TV commercials, magazines
Mc Donald ’ s: sports sponsorship, outdoor billboards, TV commercials Sony Ericsson: outdoor billboards, magazines Starbucks coffee: word of mouth
Volkswagon: magazines, TV commercials, outdoor billboards
Part Ⅱ
Task1
(2) E (3) A (4) G (5) D (6) B (7) F Task2
23. (1) products (2) companies (3) image (4) hear (5) read (6) to (8) prospects (9) salespeople (10) customers 24. (1) a (2) c (3) b
Part Ⅲ
26.
Leaflets & flyers: local shops & fitness clubs Showrooms: Nokia, Toyota
Sports sponsorship: Coca-cola, Benz Radio advertising: local restaurants TV commercials: Amway, Mc Donald ’s
The Internet: IBM Magazines: omega, Dell
Outdoor billboards: China Unicon, Petro China
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information (7) respond
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(1) expensive, budget (2) too expensive (3) highway, subway, train (4) young people
Part Ⅳ
25. sponsorship; posters; radio; TV commercials 26. (1) c (2) b (3) a (4) c (5) a
Part Ⅴ
27. b-e 28.
(1)
office
furniture
(2)
brand
awareness (3)
business
executives
(4)
self-employed professionals (5) successful people dream of (6) under half a million
dollars (7) April 15
Part Ⅵ
12. Automobile, Marmalade, Furniture, Ice cream 13. (1) c (2) a (3) d (4) b
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