发布时间 : 星期四 文章大学英语四级模拟试题五（附含答案解析）更新完毕开始阅读
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audiences.
47. The challenge to Internet advertisers is to create ads that are easy to remember.
48. Compared with television, newspapers as an advertising medium convey more
detailed messages.
49. Magazines are seen by advertisers as an efficient way to reach target audiences.
50. Advertising on radio continues to grow because it provides easy access to
consumers.
51. Out-of-home advertising has become more effective because consumers travel
more now than ever.
52. With the increase in the number of TV channels, the number of TV ads people
can see has increased.
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53. Newspaper ranks the second among all the media which attract annual ad
revenue.
54. Direct mail is an effective form of advertising for businesses to develop
relationships with consumers.
55. Internet advertisers will have to adjust their methods to reach audiences
that tend to be quite homogeneous, but small.
Section C
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice and mark the corresponding letter on the Answer Sheet with a single line through the centre. Passage One
Questions 56 to 60 are based on the following passage.
In Britain there is a National Health Service (NHS) which is paid for by taxes
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and National Insurance, and in general people do not have to pay for medical treatment. Every person is registered with a doctor in his or her local area, known as a general practitioner (全科医生) or GP. This means that their names are on the GP’s list, and they may make an appointment to see the doctor or may call the doctor out to visit them if they are ill. People sometimes do have to pay part of the cost of drugs that the doctor prescribes. GPs are trained in general medicine but are not specialists in any particular subject. If a patient needs to see a specialist doctor, they must first go to their GP and then the GP will
make an appointment for the patient to see a specialist at a hospital or clinic.
Although everyone in Britain can have free treatment under the NHS, it is also
impossible for him to have treatment done privately, for which he has to pay. Some people have private health insurance to help them pay for private treatment. Under the NHS, people who need to go to hospital may have to wait for a long time on a waiting list for their treatment. Anyone who is very ill can call an ambulance（救护车）and get taken to hospital for free urgent medical treatment. Ambulances are a free service in Britain.
56. In Britain, the National Health Service refers to____________. A) a local hospital
B) a medicine supplier
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C) a medical care system D) an insurance company
57. Under the National Health Service, British citizens _________. A) are all registered with a general practitioner B) do not need to buy private health insurance C) can only go to see a general practitioner
D) cannot call in a general practitioner
58. People buy private health insurance in order to ___________. A) pay for the ambulance service B) receive free urgent treatment C) see a general practitioner D) have private treatment
59. Which of the following is TRUE according to the passage? A) People in Britain do not have to pay for any kind of medical care. B) People in Britain may wait long for their free medical treatment. C) In Britain you have to pay for ambulance service.
D) British private medical insurance is free. 范文 范例 指导 学习
60. What is this passage mainly about? A) Private medical care in Britain. B) Roles of general practitioners. C) Taxes and free medical care. D) Health services in Britain.
Passage Two
Questions 61 to 65 are based on the following passage.
For an increasing number of students at American universities, Old is suddenly in. The reason is obvious: the graying of America means jobs. Coupled with the aging of the baby-boom (生育高峰) generation, a longer life span means that the nation’s elderly population is bound to expand significantly over the next 50 years. By 2050, 25 percent of all Americans will be older than 65, up from 14 percent in 1995. The change poses profound questions for government and society, of course. But it also creates career opportunities in medicine and health professions, and in law and business as well. “In addition to the doctors, we’re going to need more sociologists, biologists, urban planners and specialized lawyers,” says Professor Edward Schneider of the University of Southern California’s (USC) School of Gerontology (老年学).
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Lawyers can specialize in “elder law,” which covers everything from trusts
and estates to nursing-home abuse and age discrimination (歧视). Businessmen see huge opportunities in the elder market because the baby boomers, 74 million strong, are likely to be the wealthiest group of retirees in human history. “Any student who combines an expert knowledge in gerontology with, say, an MBA or law degree will have a license to print money,” one professor says.
Margarite Santos is a 21-year-old senior at USC. She began college as a biology
major but found she was “really bored with bacteria.” So she took a class in gerontology and discovered that she liked it. She says, “I did volunteer work in retirement homes and it was very satisfying.”
61. “…Old is suddenly in” (Line 1, Para. 1) most probably means “______________”. A) America has suddenly become a nation of old people B) gerontology has suddenly become popular
C) more elderly professors are found on American campuses
D) American colleges have realized the need of enrolling older students
62. With the aging of America, lawyers can benefit _________________.
A) from the adoption of the “elder law”
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B) from rendering special services to the elderly C) by enriching their professional knowledge
D) by winning the trust of the elderly to promote their own interests
63. Why can businessmen make money in the emerging elder market?
A) Retirees are more generous in spending money.
B) They can employ more gerontologists.
C) The elderly possess an enormous purchasing power.
D) There are more elderly people working than before.
64. Who can make big money in the new century according to the passage?
A) Retirees who are business-minded.
B) The volunteer workers in retirement homes. C) College graduates with an MBA or law degree. D) Professionals with a good knowledge of gerontology.
65. It can be seen from the passage that the expansion of America’s elderly
population ________. A) will provide good job opportunities in many areas
B) will impose an unbearable burden on society word版本整理分享
C) may lead to nursing home abuse and age discrimination
D) will create new fields of study in universities
Part IV Translation (20 minutes)
Directions: For this part, you are allowed 20 minutes to translate a passage from Chinese into English and write your version in the corresponding space on the Answer Sheet. 世界钻石委员会（The World Diamond Council）成立于2000年，来抵制消除非洲的
非法钻石交易。世界钻石委员会认为钻石的用处不仅仅是看起来漂亮，其可以被用来在
多个方面有利于整个社会。举例来说，全球大约有1000万人获得钻石行业的支持。在非
洲，钻石产业的收入对于抵御HIV/AIDS都是不可或缺的。