发布时间 : 星期六 文章新视野大学英语读写教程第五册答案更新完毕开始阅读
新视野大学英语读写教程第五册答案
of
these techniques; they use these techniques as supplementary to the other three promotional activities. 3. Sales promotion is to stimulate demand.
4. They are applicable to both consumers and businesses. Also, they can be used with industrial selling as well
as consumer products.
5. Because it brings promotion to the point of purchase, which has been found more effective than media advertising. For example, a US study shows that a majority of purchases in supermarkets are generated by in-store decisions.
6. It helps consumers become acquainted with a new product and it also helps provide extra competitive advantage to existing products.
7. The effectiveness of sales-promotion techniques may be reduced or even nullified if they encounter psychological barriers on the part of shop owners and/or consumers. Sales-promotion techniques that are not
consistent with the local preferences will also be ineffective.
8. From the last two paragraphs we may learn that, to make the techniques of sales promotion effective, one
must take into account the psychological barriers on the part of both shop owners and consumers. At the same time, the techniques must be consistent with the local preferences. 9. Positive.
10.The author wrote this passage in order to discuss various aspects of sales-promotion techniques, recommend them and advise using them carefully. Vocabulary III
1. acquainted 2. magnified 3. quota 4. slump 5. accommodating 6. collided 7. repay 8. amended 9. whereby 10.launch 11. filmed 12. expenditure Exercises on CD and web course only: 13. stimulus 14. localities 15. enlightened IV 1. as such 2. fail under 3. enlightened about
4. applicable to 5. in conjunction with 6. become acquainted with 7. is supplementary to 8. bring in 9. in search of
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新视野大学英语读写教程第五册答案
10. given away 11. in nature 12. put up Exercises on CD and web course only:
13. collide with 14. participated in 15. be consistent with V. Collocation
1. education 2. capacity 3. knowledge 4. discussion 5. population 6. awareness 7. empire 8. operations Exercises on CD and web course only: 9. links 10. program VI Translation
1. As such, the event evoked curiosity and awe in most of us.
2. The techniques of sales promotion, to work well must gain the trust of middlemen in business as well as
consumers. At the same time, they should be consistent with the local preferences and customs. 3. TO launch this new product into the European market, the company gave away 10,000 free samples for the
local consumers to try.
4. As their life has been bettered, going on tours/trips out in the holidays has become a fashionable/stylish
pastime for quite a few people.
5. The purpose of waging the war is, in nature, to control the oil resources in the area.
6. Sales promotion is effective in helping consumers become acquainted with a new product when it is first
introduced to a market.
7. The new administration has realized that economic reforms must be deepened in conjunction with effective measures taken to ensure the basic conditions of employment and daily life for those poor people. 8. Towards its sales objective this year, the company offered a training course to enlighten consumers about
its latest products.
9. To effectively raise our productivity, we should bring in advanced management experience from other countries.
10. Professor Wu's lecture helped the students become acquainted with the use of this software product. It also
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新视野大学英语读写教程第五册答案
gave them an idea of software development. VII Translation
With the development of a market economy in China, techniques of sales promotion have been more and more widely employed. The popularity of varied and numerous promotional activities such as discounts, bonuses, and promotional parties has grown steadily. The reason is that they not only help manufacturers and
businesses earn higher and quicker profits, but also help consumers become acquainted with the products involved and get some practical benefits. However, if these techniques are used to promote products of inferior
quality, both the manufacturers and the businessmen will be made to pay for that. VIII Translation
1．一项问卷调查显示，除去食品以外，有70％的购物行为源自于顾客在超市内一时冲动的决定。 2．为了使当地人能够了解该产品，该培训课程运用了大量图例，以适应他们较低的文化水平。 3．有些国外零售商不大愿意接受产品厂家提供的打折赠券，因为他们担心厂家不会补偿其在打折销售 中损失的款额。
4．贸易活动中经常不加区分地使用这一概念。商务人员在说“推销’时，实际上指的是“促销’。 5．促销不仅可以刺激消费者的需求，也可以鼓励中间商加大对销售产品的支持。
6．有五分之三的公司开始增加对非媒体宣传的投入，如在产品交易会摆设摊位，使顾客能直接购买产 品。
7．一家航空公司向顾客赠送打折卡，用这种卡在一家有名的服装公司购买大衣，价格会低很多。 8．为了将百威啤酒打入英国市场，啤酒公司运用了·美国’主题，在7 月4 日和感恩节播放由美国演 员在加利福尼亚拍摄的电视广告片。
9．同时，该美国公司还得说服这些泰国中间商不要在冰箱中储存其他公司的产品，并且不要为了省电 而在夜间拔去冰箱的电源插头。
10．正如同营销活动的其他诸多方面一样，促销手段也需改进。要使所用手段产生效果，就应使其迎合 当地人的喜好。 IX Essay Summary
1．C 2．B 3．D 4．A 5．B 6．B 7．C 8．C 9．A 10．D 11. A 12．B 13．D 14．C 15．B 16．C 17．A 18．D 19．B 20．D XI StructuredWriting
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新视野大学英语读写教程第五册答案
As China is increasingly integrated into the global economy, more and more Western festivals are entering and influencing the Chinese people's lives, especially the university students' life. Take Christmas for example. As long as one month before December 25th, the students begin their preparations for this most important Western festival. Most activities are for entertainment in nature since the
students are not much concerned with the religious meaning of Christmas. And most activities are evening parties, often lasting all night long. As a result, quite a few students feel tired or even fall asleep in class during that month.
Another incident still fresh in my mind took place last April. Some of us English teachers received a note
on April I st to say that all the English classes were to be canceled the next day. But actually we were fooled!
Likewise, students act in a pretty westernized manner on Valentine's Day. They say to everyone they meet \love\and so on and so forth. In general, the Western festivals add a lot of fun and variety to a
student's life. At the same time, one must realize that they do challenge the Chinese culture and customs to a
certain degree. (Words: 201) Section B Reading Skills
1. \
2. \3. \
4. \attention\is synonymous to \whereas \is synonymous to \elements\in
the context.
5. \6. The synonymous meaning of \be found in \and inclusiveness'' and \XIII Comprehension of the Text
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