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Unit4

Listening skills: Identifying the associative meaning of ads

Obey your thirst.

Drivers wanted.

She works while you rest. Make yourself heard. We lead. Others copy. Good to the last drop. Don't leave home without it.

No business too small, no problem too big.

Listening in > Task 1

shoes funny a lot of life ad

extra spring money

millions of dollars for nothing reach the top hard work

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focus on forget

Listening in > Task 2

FTFFT

Listening in > Task 3

ABBCC

Let's talk > Task 1

TFTFT

Further listening and speaking > Further listening > Task 1

banned tobacco ads

young people smoking cigarettes

ways around the law new customersold ones

smoking on campus

Further listening and speaking > Further listening > Task 2

ACBDD

Further listening and speaking > Further listening > Task 3

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FTFTF

Unit 4 test

28.B. Because short slogans can catch busy people's attention. 29.B. The woman spends a lot of money shopping. 30.C. Ads should be adapted for particular places. 31.D. To express his agreement with the woman 32.C. She is easily influenced by advertisements

47.We do

48.change the image 49.do some surveys 50.different age groups 51.all the time 52.your users 53.target

20.C. To encourage readers to get rid of a certain idea. 21.A. The advertiser 22.A. Local advertising.

23.A. Mail advertisements go to people with certain characteristics 24.B. The definition and classification of ads

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33.C. kind of 34.D. for nothing 35.C. to show 36.D. bringing in 37.C. Sums 38.C. Even

39.B. only too natural 40.D. Around

41.B. do some publicity 42.C. You name it

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