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[¹Ø¼ü´Ê] ΢²©ÓªÏú ÓùÄ෻ƷÅÆ ÓªÏú¶Ô²ß
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[Abstract] With the development of micro-blog, this new media at home and
abroad, the rapid popularization and widely used, micro-blog is become one of the most popular Internet applications, the most fashionable. At the same time, with the continuous focusing popular micro-blog, many enterprises and institutions are also aware of the huge marketing value of micro-blog platform.
From using the related marketing, first introduces the basic content of the micro-blog and micro-blog marketing, including marketing concepts and definitions, characteristics and development trend and significance of micro-blog marketing, related theory of marketing, combined with the presence of the Royal Square mud brand micro-blog and micro-blog marketing present situation and the problems of marketing, targeted for observation, analysis and the same industry competitors comparison of the Royal Square mud brand micro-blog, make corresponding solutions and Strategies of the Royal Square mud official micro-blog through these problems, make corresponding solutions and strategies, and ultimately improve the brand marketing, to expand the brand promotion, increase the number of micro-blog interactive fans, let more consumer support, purchase, pay attention to the Royal Square mud brand, improve market competitiveness, can have a long-term stable development.
[Key words] Micro-blog marketing; The Royal Square mud brand; Marketing strategy
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