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ÖмӴ֣¬ÉÏϸ÷¿ÕÒ»ÐС£ Chapter 1 Introduction ............................................................................................................................. 1 1.1 Definitions of Customized Tourism............................................................................................... 1

1.1.1 Èý¼¶±êÌâ ........................................................................................................................... 1 1.1.2 Èý¼¶±êÌâ ........................................................................................................................... 1 1.2 ¶þ¼¶±êÌâ ...................................................................................................................................... 1

1.2.1Èý¼¶±êÌâ ............................................................................................................................ 1 1.2.2 Èý¼¶±êÌâ ........................................................................................................................... 1

Chapter 2 The Current Situation of Customized Tourism in China ..................................................... 4

2.1 ¶þ¼¶±êÌâ ...................................................................................................................................... 4

2.1.1 Èý¼¶±êÌâ ........................................................................................................................... 4 2.1.2 Èý¼¶±êÌâ ........................................................................................................................... 4 2.2 ¶þ¼¶±êÌâ ...................................................................................................................................... 4 2.3 ¶þ¼¶±êÌâ ...................................................................................................................................... 4 Chapter 3 The Challenges Faced by Customized Tourism in China .................................................... 5 Chapter 4 The Countermeasures for Customized Tourism in China ................................................... 6 Chapter 5 Conclusion ................................................................................................................................ 7 REFERENCES .......................................................................................................................................... 8 APPENDICES ........................................................................................................................................... 9 ACKNOWLEDGMENTS ....................................................................................................................... 10

ÉϺ£½»Í¨´óѧ±¾¿Æ±ÏÒµÂÛÎÄ An Analysis of the Current Situation and Challenges of Customized Tourism in China

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Table 1 The Distinct Characteristics of Customized Tourism and Mass Tourism

Core

Product Features

Customized Tourism Customer-oriented

Individualization & Differentiation

Mass Tourism Production-oriented Standardization & Popularization

Mode of Production Flexibility Role of Tourism

Service Providers

Enterprises Engagement of

High

Tourists

Low Leaders

Volume Production

Big

Production on Demand

Small

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Figure 1 Sales Volume of Customized Tourism Market from 2012 to 2015 in China ¸÷ÖÖͼʾ¡¢Í¼Æ¬µÈÓÃFigure ±íʾ¡£Í¼ÌâӦдÔÚÏ·½¾ÓÖУ¬ÎåºÅ¼Ó´Ö¡£Í¼ÐòдÔÚ×ó·½²»¼Ó±êµã£¬¿ÕÒ»¸ñдͼÌ⣬ĩβ²»¼Ó±êµã¡£ È«ÎĵÄͼʾͳһ±àÐò£¬±ØÐëÁ¬Ðø¡££¨ÀýÈ磺ȫÎÄ´ÓÇ°ÖÁºó Figure 1,Figure 2....£© 3