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摘 要 Abstract
Recent years, our country’s multiple supermarkets have a fast development. Irrefutably, it still has many problems of our country’s multiple supermarkets, it still has a huge gap to compare with overseas’ multiple supermarkets. Therefore, it needs to compare the development between our country and others countries and to know the gap to compare with overseas’ multiple supermarkets, and then we can to bring up the idea base of that. Firstly, we will have a summary for the multiple supermarket’s basic theory, this is the basic theory of the contrast. Secondly, the essay has to analyze the development and present situation for our country and others countries, and then the essay will to compare the circumstance of our country and others countries’ multiple supermarkets. Finally, the essay will analyze the problems of industry development for our country’s multiple supermarkets, and to learn the overseas’ development experience, and then to bring up the ways for how to promote our multiple supermarkets’ development.
The mid of 20th century, the market has developed sale of goods shelves, centralized settlement, fast, cheap, one time purchase, etc…Large supermarkets are called hypermarkets, which has larger area, more goods, increased fresh food, introduce the products, etc. Also, optional sales method is used and it is more convenient and practical. In terms of retail competition, supermarket is now the main focus. It is also one of the fastest trend of industry in the retail market. Because of the big and comfort setting of business environment, many customers are attracted. Large supermarkets not only are beneficial and convenient for the daily life, also they promote deeply reform distribution system, increase the relationship between systems of the markets, promote the trade development. It could be one of the most active business organization in the world.
Keywords: retail business, multiple supermarkets, compare
XIII
目 录
目 录
摘 要 ............................................................. XII Abstract ......................................................... XIII 第一章 绪论 ......................................................... 1 1.1连锁超市基本理论概述 .................................................... 1
1.1.1连锁超市的界定 .................................................................................................. 1 1.1.2连锁超市的经营形态 ......................................................................................... 2
1.2文献综述 .................................................................. 3 1.3研究方法和论文框架 ....................................................... 4 第二章 中外零售业连锁超市的发展与现状 ............................... 5 2.1我国零售业连锁超市发展及现状 ........................................... 5 2.2西方零售业连锁超市发展及其现状 ........................................ 11
2.2.1西方零售业连锁超市发展 .............................................................................. 11 2.2.2西方零售业连锁超市现状 .............................................................................. 12
2.3 本章小结 ................................................................ 14 第三章 中外零售业连锁超市的比较 .................................... 15 3.1中外连锁超市发展规模比较 ............................................... 15 3.2促销手段比较 ............................................................ 17
3.2.1西方国家的促销手段 ....................................................................................... 18 3.2.2我国的促销手段 ................................................................................................ 19
3.3发展方式比较 ............................................................ 19 3.4发展业态及规范化管理比较 ............................................... 20 3.5连锁超市经营策略的比较 ................................................. 21 3.6本章小结 ................................................................. 22 第四章 我国零售业连锁超市的发展方案 ................................ 23 4.1我国连锁超市发展存在的问题[8] ........................................... 23
4.1.1门店数量少,规模普遍不大 ............................................................................ 23
4.1.2组织管理结构不健全 ....................................................................................... 23 4.1.3物流配送体系相对滞后 ................................................................................... 24 4.1.4资金普遍短缺 ..................................................................................................... 25
4.1.5缺乏高素质管理人才及优秀的顾客服务体系 .......................................... 25
4.2借鉴国外经验，填补我国发展漏洞 ........................................ 26
4.2.1创造零售业连锁超市发展的良好环境........................................................ 26
4.2.2建立大型连锁超市集团，走规模化经营之路 .......................................... 26 4.2.3进一步提高管理水平 ....................................................................................... 27 4.2.4进一步加强连锁超市营销创新 ..................................................................... 27 4.2.5巩固和发展正规连锁，积极推进特许连锁和自由连锁 ........................ 27
目 录 4.3本章小结 ................................................................. 28 第五章 Argos：35亿英磅的神话[17] ..................................... 29 5.1门店、规模创占市场优势 ................................................. 29 5.2组织机构的思维想法及现代化信息作为强大后盾 .......................... 29 5.3创立自有品牌，营造创新的宣传理念 ...................................... 30 5.4优化供应链管理 .......................................................... 31 5.5促销方式的有效性 ........................................................ 33 5.6本章小结 ................................................................. 33 结 语 .............................................................. 34 参考文献 ........................................................... 35 致 谢 .............................................................. 36