发布时间 : 星期二 文章SQA-HND项目非金融专业GU-2论文 - 图文更新完毕开始阅读
Business with Marketing Report of HND Grade Unit 2
the advantages and disadvantages of their course, so that they can make some corrections on the course arrangement. The score feedback is a very efficient way to check the efficiency of their courses, according to the single marks achieved in the IELTS
examination by the students, the training school can know which subject they do very well and which is not very good. This can help the training school improve the quality of their service, attract more customers and make more profits.
As for the customers, the training flow can help them achieve the knowledge and skills, they can help the students become more calm when they are attending the IELTS examination, and achieve a better mark.
As for the whole society, when the training courses finished, generally they will obtain a good mark in the language examination, so that they can study abroad successfully, when they graduate from the university abroad, some of them will choose to come back to their motherland and find a job, these successful students will do well in their work and make contribution to our nation.
3.3.5 The Evaluation of the Staff Training Management
As for a company, the training aim at the staff is very significant. For the staff, the training can help them improve their knowledge and the professional skills so that they can finish their works in a higher quality. On the other hand, the training include the introduction of the reputation and advantages of the corporation, this can motivate the employees’ pride as one of the employee of this corporation.
As for the company, this type of training will spend a large amount of money, this is the truth. However, after the training, the staff of the Global IELTS Training School will have a higher ability and stuff so that they can provide the service with a high quality and improve the degree of satisfaction of the customers and finally make the most profits for the company.
As for the society, the staff training can improve the stuff of the employees in the Global IELTS Training School, help them provide better service for their customers, attract more new customers to attend their training courses, and make more profits for the corporation. The profits they make can promote the economical growth of the city, and the growth of the local economy can improve the living level of the people in the city, this is a virtuous cycle, and it is also the contribution of the Global IELTS Training School to the society.
3.3.6 The Evaluation of the Site Section
The site section of the Global IELTS Training School is reasonable, it has campuses in both Wuchang and Hankou, 2 main distracts of Wuhan, this is very convenient for the students who living in these 2 areas. For example, there are 2 campuses in Wuchang and other 2 campuses in Hankou, the 4 campuses can attract a large number of students in the whole Wuhan City and make more and more profits for the corporation.
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Business with Marketing Report of HND Grade Unit 2
As for the customers, it will be very convenient for them to attend the courses provided by the Global IELTS Training School, and they can choose the proper campus near their
homes. This site selection is very good for the training school because it can meet the needs of customers in both Wuchang and Hankou. However, its disadvantage is that there isn't any campuses in Hanyang, this may make the customers in Hanyang dissatisfied with the training school.
As for the society, the wide distribution of the campuses of the Global IELTS Training School can motivate the growth of economy and improve the living level of the local residents.
3.3.7 The Evaluation of the Teaching Facilities
As for the training school, the good facilities can help them improve the teaching quality and attract more new students, finally, it can help the corporation make more profits, this is the core purpose as such a business unit.
As for the customers, these good facilities can make them enjoy the process of the training courses, getting more and more useful knowledge and skills and these useful things can help them pass the language test and study abroad finally.
As for the society, in order to provide service with high quality, the Global IELTS Training School needs to purchase new teaching facilities like computers and projectors, this will make profits for the equipment factory, and can also motivate the local economical growth. This is the contribution of the Global IELTS Training School to the society.
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Business with Marketing Report of HND Grade Unit 2
4. Evaluation
4.1 Evaluation on the research objectives
4.1.1 The Types of the Product
The types of the product is the first research objective, in the developing, the researchers list all kinds of training course in a table, and introduced the main characteristics and students who adapt to attending, we tell the students the advantages of the Global IELTS Training School, this will be helpful for them to make the decision on whether they will choose this training school. The researchers used the target market, the marketing mix as the theory points in this section.
4.1.2 The Service of the Training School
The service of the training school is the second research objective, in the developing, the researchers analyzed many aspect of the service of the Global IELTS Training, including some tables and diagrams, vivid and visual show the service situation of the training school, the researchers used the target market, the marketing mix and the market positioning as the theory points in this section.
4.1.3 The Service Quality
The service quality is the third and the last research objective, according to the analysis of the questionnaires, the researchers get to know the service quality of the Global IELTS Training School, and gave some suggestions in the developing.
4.1.4 Theory
In the planning, the researchers listed 5 theory points: the market mix, the target market, the market positioning, the product life cycle and the promotion, but in the developing, only 3 of them are used: the marketing mix, the target market and the market positioning. The marketing mix is used to analyze all the strategies of Global IELTS Training School, the market positioning is used to analyze the current situation of the training school and another one is used to make sure the customers of the school.
4.2 Evaluation on Developing
4.2.1 Users
After reading this report, the managers of the Global IELTS Training School can
understand current situations of their corporation, knowing the strategies they carried out, and they can know the efficiency of these strategies according to read the questionnaire analysis in Developing.
The customers of the training school can know the course design, the price of every kind of course, the training flow of the course, the address and geographic characteristics of the campuses, the cooperation situation, the staff training of the school and the situation of
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Business with Marketing Report of HND Grade Unit 2
teaching facilities in the Global IELTS Training School. According to these information, they can choose whether they will attend the course of this training school.
4.2.2 Research Methods (1) Internet
When creating the developing, the researchers collected a large amount of materials from the official network of the Global IELTS Training School and other websites, this is a very convenient way and the researchers collected most of the information and materials they want successfully.
The most severe difficulty is that the researchers cannot find some of the necessity
information they want, such as the detail types of customers of the Global IELTS Training School.
(2) Brochures
The researchers got many useful information from the brochures of the Global IELTS Training School, such as the characteristic courses and the number of the students each quarter. This is a direct way to get some useful information and it is very convenient. The researchers didn't meet any difficulties when they use this method.
(3) Questionnaire
The researchers designed a questionnaire and give out to the students who is attending the training courses in the training school, after the research, they got a series of information, such as the learning experience of the students in the Global IELTS Training School, the purpose of the students to study in the school, the opinions of the students about the
school's teaching facilities and the degree of satisfaction of the students on many aspect of the school.
This is a very good method to do the research, the researchers can get the direct information from the students, so the analysis based on these information is real and effective. However, some of the students didn't cooperate with us, they refused to filling the questionnaires, so the researchers had to ask others to do the research.
(4) Observation
This is the most direct and convenient way to get the information about the teaching facilities on the Global IELTS Training School.
4.2.3 Information Sources (1) Internet
According to the Internet, the researchers obtained a large amount of information like the introduction of the Global IELTS Training School, the financial analysis, marketing analysis, the advantages and disadvantages of the training school, the distribution of the campuses and so on.
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